During my internship at Edelman Beijing from April to July 2022, I played a crucial role in supporting client communications and public relations efforts. As a Public Relations Intern, I was responsible for assisting with campaign production and event organization, demonstrating versatility and adaptability in a fast-paced agency environment. My digital marketing skills were particularly evident in creating weekly social media content for clients on platforms like WeChat and ZhiHu, where I crafted engaging and strategic posts that enhanced brand visibility and audience engagement.
A key component of my responsibilities involved proactively establishing media coverages and event details through strategic cold calling, which required strong communication skills and professional networking abilities. Additionally, I conducted thorough research and background checks on key opinion leaders, providing valuable insights that supported the agency's client strategies and helped identify potential collaboration opportunities. This internship allowed me to develop a comprehensive understanding of public relations, digital marketing, and client communication in a professional corporate setting.
